RSS FeedChambord Grabs West End Show Spotlight
French liqueur brand Chambord is quietly and efficiently building an interesting portfolio of cultural sponsorships. Already linked to London Fashion Week, this week saw the brand become sponsor of Breakfast at Tiffany’s, a stage version of Truman Capote’s novel starring Anna Friel.
Under the terms of the deal, Chambord will be able to promote itself in the run up to the show and during its six month run at the Theatre Royal Haymarket. With the show debuting in September, that gives the brand a total of 10 months in which to market the innovative partnership.
In the run up to the show, the Chambord name will appear on all marketing. After the launch, it will have its own branded bar at the theatre. The deal also gives Chambord an option to sponsor the show when it transfers to Broadway.
