RSS FeedPower Firm STIHL Renews Superbike Partnership
Outdoor power tool company STIHL GB has renewed its sponsorship of the MCE Insurance British Superbike Championship for the third year running. Mainly known among builders, foresters, landscapers and groundsmen for its robust and high quality outdoor power tools, STIHL is increasingly well-known for a growing range of petrol and electric products for domestic gardeners and home owners.
STIHL GB marketing manager Sean Larter-Conway said: “British Superbikes has a large and enthusiastic following and the association is a very positive message for our target audience of professional and domestic power tool users. We have 500 dealerships nationwide who are passionate about engines, power and performance so creating an excellent synergy between Superbikes and STIHL GB products.”
12 Superbike events a season are held across the UK and broadcast live on British Eurosport, with highlights on both British Eurosport and ITV. As part of its sponsorship, STIHL receives branding at all Superbike events while trackside fans can view action on the STIHL Giant TV. New for 2010 will be the STIHL KTM RC8 VIP bike.
