Hollis Sponsorship Bulletin

Scotland’s most loyal football sponsor Tennent’s is parting company “after cordial discussions” with the Scottish Football Association.
Tennent’s has is reported to have said that the decision to end their sponsorship deal with the SFA had been taken after the deal with the Old Firm was concluded and could have continued despite the partnership with two clubs who display intense rivalry on and off the field of play.
The company said it had explored “a number of options” with the SFA but it became clear that the governing body wanted to explore other avenues.

The Scottish FA today announced a new four-year partnership with the Mars brand to become an Official Partner to Scotland Teams until July
2014. Together, Mars and the Scottish FA will campaign to encourage over 18s to play football more often.

There has been a decline in football participation among adults in recent years and Mars’ primary focus will be addressing this in close
association with Scottish FA through various inventive schemes and initiative.

Gordon Smith, Scottish FA chief executive, commented on the announcement: “The aim is to develop a long-term strategy that will
encourage adults of all abilities to play football; whether it’s returning to the game or playing for the first time. The relationship
with Mars will extend even further: working jointly to ensure the fans have greater access and input to what we are sure will be an exciting
new era. As we look forward to the UEFA Euro 2012 qualification campaign, we’ll be working jointly with MARS to get Scotland fans
closer to the team.”

Colin Hendry, former Scotland captain and ambassador for the Mars brand, said: “There is a growing optimism around the national team and
its fans and we want to embrace and harness this for a number of reasons. Not only do we want to get people playing football but we also
want to get the whole nation behind Craig Levein and his squad.”

Fiona Dawson, managing director of Mars Chocolate UK, added: “This is the single biggest announcement the Mars brand has ever made in
Scotland. We’re huge football fans ourselves so we can’t wait to start working with the Scottish FA on some exciting new initiatives.
MARS is committed to encouraging its consumers to lead a healthy, active lifestyle so partnering with the Scottish FA to inspire adults to play
football gives us the perfect opportunity to do this. We are extremely proud to support the Scotland national team in their quest to reach
Ukraine and Poland in 2012.”

This partnership with The Scottish FA is part of Mars’ expanding commitment to football in the UK. In October 2009, it announced a
long-term partnership with The FA in England, which made the brand Official Supplier to the England Team until end of July 2010 and,
subsequently, Supporter of the England Team from August 2010 to July 2014.