Hollis Sponsorship Bulletin

In an interesting example of a highly-targeted sponsorship, Shell has signed up as a partner to Multimap.com, Microsoft’s online mapping service. The deal, which runs for nine months from now, is said to be worth six figures.

The partnership was planned & negotiated by Shell agency MediaCom Interaction. It includes an integrated sponsorship position on Multimap’s route planner and banners on a variety of Multimap and MSN pages. There will also be activity which provides information about the Shell Drivers’ Club reward card and the location of Shell Service Stations. Petrol station location information is also available at www.shell.com with maps from Multimap.

Commenting on the partnership, Nicki Franklin, retail brand & CVP implementer, of Shell UK said: “We chose to partner with Multimap because of its investment in route-planning and the commitment from Microsoft. Customers expect a reliable, accurate response when they request directions and maps on Multimap, and it’s important that we choose a partner that aligns with our own brand values.”

MediaCom has also booked outdoor and broadcast media for Shell to run in tandem with the Multimap partnership.

In an interesting example of a highly-targeted sponsorship, Shell has signed up as a partner to Multimap.com, Microsoft’s online mapping service. The deal, which runs for nine months from now, is said to be worth six figures.

The partnership was planned & negotiated by Shell agency MediaCom Interaction. It includes an integrated sponsorship position on Multimap’s route planner and banners on a variety of Multimap and MSN pages. There will also be activity which provides information about the Shell Drivers’ Club reward card and the location of Shell Service Stations. Petrol station location information is also available at www.shell.com with maps from Multimap.

Commenting on the partnership, Nicki Franklin, retail brand & CVP implementer, of Shell UK said: “We chose to partner with Multimap because of its investment in route-planning and the commitment from Microsoft. Customers expect a reliable, accurate response when they request directions and maps on Multimap, and it’s important that we choose a partner that aligns with our own brand values.”

MediaCom has also booked outdoor and broadcast media for Shell to run in tandem with the Multimap partnership.