Hollis Sponsorship Bulletin

The European Sponsorship Association, Arts & Business, the Incorporated Society of British Advertisers and  the CCPR have given their support to the Hollis Sponsorship Awards 2011.  To be kept posted on all news and information relating to the Awards which is pencilled to take place on the 29th of March, please email Rosemary Sarginson on rosie@sponsorship-awards.co.uk.  We are working on updating and amending a number of categories in preparation for the launch of a dedicated Awards website – any suggestions welcomed.

To see who walked away with the trophies at last week’s Hollis Sponsorship Awards, please visit www.hollis-sponsorship.com/2010awards.asp .  Photos of the evening are also online at www.paulmellorphotography.co.uk.  For further information, please email rsarginson@wilmington.co.uk.

The sponsorship industry celebrated some of its finest campaigns at the Hollis Sponsorship Awards 2010 last night.  Romping home with two category wins – Brand Sponsorship and Continuity -  and the Grand Prix, the Hollis Sponsorship of the Year Trophy, was John Smith’s Grand National entered by SBI.  The Trophy was presented to the John Smith’s and SBI teams by the Rt Hon Richard Caborn, the Prime Minister’s World Cup Ambassador who urged the audience to put all efforts behind the 2010 World Cup bid.
Judges described the John Smith’s campaign as a “textbook sponsorship strategy”, one which ticked all the boxes and, with strong sales, positive PR, high-profile media exposure and excellent hospitality was a benchmark for the sports marketing industry.  During its five year partnership, the beer brand has consolidated its position as market leader through excellent consumer and business-to-business activations.
From the biggest budget to the smallest, from the most high-profile sports campaigns to fantastically creative and niche arts projects, the line-up at this year’s Awards demonstrated how this segment of the marketing business has taken on such strategic significance for brands.
The Awards recognise and reward the most creative and effective campaigns to have come out of the sponsorship industry during the last year.  To have made it to the shortlist was reason for celebration in itself, the campaigns having had to meet a strict set of commercial criteria.  Judges looked for clear objectives, evidence of innovation and proof of positive business results.
On show across all categories was evidence of how sponsorship can give a commercial edge even during downturns.  Its ability to drive sales, encourage purchase consideration and create brand engagement is tangible.  Click here to see full list of winning and shortlisted entries.  Photographs of the Gala Dinner will be posted on www.paulmellorphotography.co.uk later today.

The winners listed by category:
ARTS SPONSORSHIP (supported by Arts & Business)
Campaign: HSBC Indian Summer
Sponsor: HSBC
Entered by: HSBC

CHARITY & COMMUNITY SPONSORSHIP (supported by the NCVO)
Campaign: BOOM! Nation
Sponsor: v
Entered by: TomTom nation

EDUCATION SPONSORSHIP
Campaign: PhoneBrain
Sponsor:  PhonepayPlus
Entered by TomTom nation

ENVIRONMENT SPONSORSHIP (supported by Groundwork)
Campaign: Sense and Simplicity Lighting Partnership at the National Theatre
Sponsor:  Philips
Entered by:  The National Theatre

MEDIA SPONSORSHIP (sponsored by Sky Media)
Campaign: Samsung UK Music Strategy 2009
Sponsor:  Samsung
Entered by: Octagon

SPORTS SPONSORSHIP (supported by Sport England)
Campaign: Extra 90+
Sponsor: Wrigley’s/Extra
Entered by: MEC Access

GRASS ROOTS SPORTS SPONSORSHIP (supported by the CCPR)
Campaign: Deloitte Parasport
Sponsor:  Deloitte
Entered by: Deloitte

CORPORATE SPONSORSHIP
Campaign: HSBC Indian Summer
Sponsor: HSBC
Entered by: HSBC

BRAND SPONSORSHIP
Campaign: John Smith’s Grand National
Sponsor:  John Smith’s
Entered by:  SBI

FIRST TIME SPONSOR AWARD
Campaign: Alternative Fashion Week
Sponsor: Rescue Cream
Entered by: Nelsons

SPONSORSHIP CONTINUITY (Sponsored by Premier Print Group)
Campaign: John Smith’s Grand National
Sponsor:  John Smith’s
Entered by: SBI

THE ESA INTERNATIONAL SPONSORSHIP AWARD (Sponsored by the European Sponsorship Association)
Campaign: 2008/09 Volvo Ocean Race
Sponsor:  PUMA
Entered by:  Capitalize

BEST USE OF RESEARCH IN A SPONSORSHIP CAMPAIGN (Sponsored by Marketlink Research)
Campaign: Extra 90+
Sponsor: Wrigley’s/Extra
Entered by:  MEC Access

BEST USE OF PUBLIC RELATIONS IN A SPONSORSHIP CAMPAIGN (Supported by the Public Relations Consultants Association)
Campaign: Fan v Fan Ashes Cricket Campaign
Sponsor:  Betfair
Entered by: Betfair

BEST LOW BUDGET SPONSORSHIP (UNDER £50,000)
Campaign: Blooming Schools
Sponsor:  Southern Water
Entered by:  Southern Water

The Hollis Sponsorship Awards Gala Dinner, which will be celebrating the very best in sponsorship, looks set to be a sell-out on March 9th. If you haven’t booked your place yet and would like to do so, please email Rosemary Sarginson on rsarginson@wilmington.co.uk or call her on 020 8891 1067.

The Hollis Sponsorship Awards Gala Dinner looks set to be another sell-out.  Gathering to celebrate the very best in sponsorship are representatives from some of the UK’s top high-street and corporate names through to niche theatrical groups, grass root organisations and charities.

To join us on the night, please visit www.hollis-sponsorship.com/2010awards.asp or ring 020 8891 1067 for further information.

Tickets are now available for the Hollis Sponsorship Awards Gala Dinner on March 9th 2010 at the London Marriott Grosvenor Square.  To book your place or for more information, please contact Rosemary Sarginson on 020 8891 1067 or email her on rsarginson@wilmington.co.uk.
To view the shortlisted campaigns, please visit www.hollis-sponsorship.com/2010awards.asp

High profile multinational blue-chip companies through to small regional organisations feature on the shortlist for the coveted Hollis Sponsorship Awards – each showing just how creatively and effectively sponsorship can be used for a huge variety of strategies and objectives.

The winning and shortlisted entries will be celebrated on March 9th at a gala dinner at the London Marriott Grosvenor Square.  To attend, please download a booking form from www.hollis-sponsorship.com/2010awards.asp or call Rosemary Sarginson on 020 8891 1067 or email rsarginson@wilmington.co.uk.

Arts Sponsorship

Supported by Arts & Business

Design Museum & Beefeater 24 present Super Contemporary

Sponsor: Beefeater 24

Entered by: The Design Museum

HSBC Indian Summer

Sponsor: HSBC

Entered by: HSBC

Jacks Cows

Entered by: Hall for Cornwall

One & Other – Antony Gormley’s Fourth Plinth Commission

Sponsor: Sky Arts

Entered by BSkyB

Theakstons Old Peculiar Crime Writing Festival

Sponsor: Theakstons

Entered by: Harrogate International Festivals

Charity & Community Sponsorship

Supported by the NCVO

BOOM! Nation

Sponsor: v

Entered by: TomTom nation

Pools 4 Schools

Sponsor: British Gas

Entered by: Carat Sponsorship

BT Communicating for Success

Sponsor: BT

Entered by: The Football Foundation

G4S4teeen

Sponsor: G4S Plc

Entered by: Fast Track

Samsung Electronics – sponsorship of Breast Cancer charities across Europe

Sponsor: Samsung Electronics

Entered by: Cheil Communications

Secret Millionaire on Channel 4

Sponsor: Vodafone

Entered by: Carat Sponsorship

Education Sponsorship

Pools 4 Schools

Sponsor: British Gas

Entered by: Carat Sponsorship

Farm Camp, Mucking in with Morrisons Let’s Grow

Sponsor: Morrisons

Entered by: MEC Access

PhoneBrain

Sponsor: PhonepayPlus

Entered by TomTom nation

Transform

Sponsor: Scottish Power

Entered by: National Theatre of Scotland

Blooming Schools

Sponsor: Southern Water

Entered by: Southern Water

The Yorkshire County Cricket Club and Leeds Metropolitan University Partnership

Sponsors: YCCC and Leeds Metropolitan University

Entered by Yorkshire County Cricket Club

Environment Sponsorship

Supported by Groundwork

EDF Energy Green Britain Day

Sponsor: EDF Energy

Entered by: Lexis Public Relations

Sense and Simplicity Lighting Partnership at the National Theatre

Sponsor: Philips

Entered by: The National Theatre

Media Sponsorship

Sponsored by Sky Media

The Full English in The Guardian

Sponsor: Enjoy England

Entered by: Guardian News & Media

The Friday

Sponsor: Gordon’s Gin

Entered by: Carat Sponsorship

Farm Camp, Mucking In With Morrisons

Sponsor: Morrisons

Entered by: MEC Access

Samsung UK Music Strategy 2009

Sponsor: Samsung

Entered by: Octagon

Specsavers – the Experts Behind Hawkeye

Sponsor: Specsavers

Entered by: MEC Access

Sports Sponsorship

Supported by Sport England

Barclays Ticket Office

Sponsor: Barclays

Entered by: Barclays

Fan v Fan Ashes Cricket Campaign

Sponsor: Betfair

Entered by: Betfair

British Swimming

Sponsor: British Gas

Entered by: Carat Sponsorship

Sheffield United Football Club

Sponsor: visitMalta.com

Entered by Sheffield United FC

Extra 90+

Sponsor: Wrigley’s/Extra

Entered by: MEC Access

Grass Roots Sports Sponsorship

Supported by the CCPR

Royal Navy/Royal Marines Youth Boxing

Sponsor: COI

Entered by: COI

The Co-operative Insurance Football Development Centres

Sponsor: Co-operative Insurance

Entered by: The Co-operative Financial Services

Deloitte Parasport

Sponsor: Deloitte

Entered by: Deloitte

Lloyds TSB National Schools Sports Week

Sponsor: Lloyds TSB

Entered by Lloyds TSB in partnership with Youth Sport Trust

Skyride

Sponsor: Sky

Entered by: BSkyB

Corporate Sponsorship

Phedre at the National Theatre

Sponsor: Coutts & Co

Entered by: The National Theatre

HSBC Indian Summer

Sponsor: HSBC

Entered by: HSBC

The Standard Chartered Great City Race 2009

Sponsor: Standard Chartered Bank

Entered by: Capitalize

Unilever Arts Programme

Sponsor: Unilever

Entered by WSB Consulting

Brand Sponsorship

Barclaycard World Freerun Championships

Sponsor: Barclaycard

Entered by: Barclaycard

John Smith’s Grand National

Sponsor: John Smith’s

Entered by: SBI

Team QinetiQ – Race to the South Pole

Sponsor: QinetiQ

Entered by: QinetiQ

Chelsea Football Club

Sponsor: Samsung

Entered by: Cheil Communications

Samsung UK Music Strategy 2009

Sponsor: Samsung

Entered by: Octagon

First Time Sponsor Award

British Tennis - The Lawn Tennis Association

Sponsor: AEGON

Entered by: I.P. Rights Management

Gaymers Cider Garden

Sponsor: Gaymers Cider

Entered by: Oceans Event Management

Sheffield United Football Club

Sponsor: visitMalta.com

Entered by: Sheffield United Football Club

Alternative Fashion Week

Sponsor: Rescue Cream

Entered by: Nelsons

Sponsorship Continuity

Sponsored by Premier Print Group

Bupa Great North Run Series

Sponsor: Bupa

Entered by: Synergy Sponsorship and Bupa

‘Don’t Drug Drive’

Sponsor: Department for Transport

Entered by: Carat Sponsorship

John Smith’s Grand National

Sponsor: John Smith’s

Entered by: SBI

The Co-operative Insurance Cup Scotland

Sponsor: Co-operative Insurance

Entered by: The Co-operative Financial Services

Unilever Arts Programme

Sponsor: Unilever

Entered by: WSB Consulting

The ESA International Sponsorship Award

Sponsored by the European Sponsorship Association

G4S4teen

Sponsor: G4S Plc

Entered by: Fast Track

2008/09 Volvo Ocean Race

Sponsor: PUMA

Entered by: Capitalize

Samsung Electronics’ sponsorship of Breast Cancer charities across Europe

Sponsor: Samsung

Entered by: Cheil Communications

Vodafone McLaren Mercedes Formula 1 Activation

Sponsor: Vodafone

Entered by: 23Red

Best Use of Research in a Sponsorship Campaign

Sponsored by Marketlink Research

Ticket Office

Sponsor: Barclays Finance

Entered by: Barclays Finance

League Cup Scotland

Co-operative Insurance

Entered by: Co-operative Insurance

Samsung UK Music Strategy 2009

Sponsor: Samsung

Entered by: Octagon

Sure for Men’s sponsorship at Test Match Grounds

Sponsor: Sure for Men

Entered by: Sports Marketing Surveys

Extra 90+

Sponsor: Wrigley’s/Extra

Entered by: MEC Access

Best Use of Public Relations in a Sponsorship Campaign

Supported by the Public Relations Consultants Association

Aviva Ocean Racing Round Britain & Ireland Record Attempt

Sponsor: Aviva

Entered by: Synergy Sponsorship

Fan v Fan Ashes Cricket Campaign

Sponsor: Betfair

Entered by: Betfair

Launch of the Castrol Rankings

Sponsor: Castrol

Entered by: M&C Saatchi Sport & Entertainment

Oil Painting

Sponsor: Exxon Mobil

Entered by: Performance PR

Amateur Boxing Association of England

Sponsor: Royal Navy and Royal Marines

Entered by: Cake

Best Low Budget Sponsorship (under £50,000)

Jacks Cows

Entered by: Hall for Cornwall

Blooming Schools

Sponsor: Southern Water

Entered by: Southern Water

Spatone’s sponsorship of Lisa Dobriskey

Sponsor: Spatone

Entered by: Nelsons

Scottish Colourists from the Fleming Collection – Pallant House Gallery

Sponsor: Thomas Eggar LLP

Entered by: Thomas Eggar LLP

Sponsorship Consultancy of the Year – sponsored by ICON

· Capitalize

· Four Communications

· MEC Access

· Octagon

· SBI

· Synergy Sponsorship

Judging has taken place for the prestigious and highly prized Hollis Sponsorship Awards.  A team of specialist judges analysed every entry against a strict set of criteria to arrive at the shortlist which will be announced this week.  Commenting on the Awards, chair of judges Rosemary Sarginson said:  “We have been extremely encouraged by the number of entries in the current climate but most importantly by the standard of entry both from the top end of the budget bands to those working with very tight budgets.

Winners of the Hollis Sponsorship Awards will be announced at a gala dinner at the London Marriott Grosvenor Square on March 9th.  For more information, please visit www.hollis-sponsorship.com or call Rosemary Sarginson on 020 8891 1065.

The Barrie Gill Award for Most Promising Young Executive sponsored by the European Sponsorship Association is a highlight of the Hollis Sponsorship Awards Dinner on March 9th 2010.  The Award seeks to recognise young executives (under 25) who are making a significant impact within their organisation and the industry at large.

To nominate your rising star, please email rsarginson@wilmington.co.uk for more details.

Entries are now in for the Hollis Sponsorship Awards 2010 and will go forward for judging on January 28th. An excellent number of entries has been received, representing all sectors and facets of the industry. For further information on entries or for the event itself on March 9th 2010, please do not hesitate to contact Rosemary Sarginson on rsarginson@wilmington.co.uk or 020 8891 1067.