Hollis Sponsorship Bulletin

Sponsorship experts, Mike Thompson, head of Global Sponsorship at E.ON, Karen Earl, Chairman of Synergy and the European Sponsorship Association and Andy Sutherden, Managing Director of Hill and Knowlton are set to lead a panel discussion on the implications of current consumer behaviour for the sponsorship world.
Joining international trend forecasting consultancy, The Future Laboratory, for ESA’s Future Trends Forum this Thursday morning, they will launch ESA Knowledge 2010 – a programme of education and training events designed specifically for the ever-changing demands of the industry.
Tom Savigar of The Future Laboratory will discuss how emerging phenomena such as Brandtocracies and Prohibition Culture are shaping consumer behaviour, and how the industry, in turn should respond to stay in touch.
ESA Board Director and Chair of the ESA Education Working Group, Matt Rogan of Lane4 explained that the Insights Forums seek to be provoking and challenging: “The Future Trends Insights Forum is the first of four morning Forums and will provide the broad context from which the sponsorship industry will be working, with the later ESA Knowledge forums exploring how specific factors are influencing the industry”.

Future Trends will be held at the offices of Hill and Knowlton in central London on Thursday 25th February. It will start at 8.30am with a networking breakfast and conclude at 11.30am. The Insights series has been competitively priced from £100 (plus VAT) per forum, with discounts available on all sessions for ESA members, as well as discounts for multiple bookings.
To find out more about ESA Knowledge, or to reserve a place, contact ESA on +44 (0) 20 8390 3311 or visit the website: www.sponsorship.org/knowledge.asp

Hill & Knowlton’s sports marketing & sponsorship team has been invited to expand its work on the Carling Cup. 

Following Carling’s decision to renew its association with the event for three more years, H&K Sports will manage  and activate the partnership - reporting directly into the Carling brand team. Under the stewardship of H&K Sports associate director Anthony Scammell. responsibilities will include developing & delivering a plan which details how best Carling should activate the Carling Cup association, as well as running both a proactive and reactive press office.

Commenting on the appointment, H&K Sports MD Andy Sutherden, said: “Carling set the blueprint for effective title sponsorship back in 1993 and is quite rightly one of the most respected brands in domestic football. So for H&K Sports, this is a significant extension to its activation work and testament to the industry leading campaigns the agency has managed on behalf of Carling over the past six years.”Carling brand director Martin Coyle said: “Over the last six seasons, the Carling Cup sponsorship has been a very effective way of maintaining our awareness with football fans. The sponsorship represents a significant investment for the brand and H&K will be a key player in helping us.”H&K Sports works for a broad range of clients and sports including adidas (football, rugby union & cricket), Aviva (athletics), HSBC (golf), Worthington’s (darts), Gillette (rugby union & rugby league) and ATP (tennis). The company was part of the agency team which helped football sponsorship debutant Castrol win the Hollis award for Best International Sponsorship through the creation of the Castrol Performance Index (www.castrolfootball.com).