Hollis Sponsorship Bulletin

Organisers of The Halfords Tour Series, Sweetspot, have secured Boardman Bikes as title sponsor of the Series’ Sprint Competition.
Integral to each round of the Series, which starts at Canary Wharf on Tuesday 25th May, the peloton will contest three sprints held at 15 minute intervals during each round. These three sprints for the line will allow the riders to gain valuable points over each other for the Boardman Bikes Sprints Jersey and cash prizes.
“It’s great for Boardman Bikes to be involved in this year’s Halfords Tour Series. With the phenomenal success of last year’s events, it made sense for us to go from the winning teams bike sponsor, to becoming the Sprint competition sponsor.” said Chris Boardman, Olympic Gold Medallist, Tour de France yellow jersey wearer, multiple World Champion and World Record holder.
Mick Bennett, SweetSpot Technical Director said “The Sprints are all about speed and performance so there is great synergy with the Boardman Bikes brand.”
As in 2009, audiences will be able to watch each round of The Halfords Tour Series at 7pm on ITV4 the evening after each round.

Honda (UK) has extended its association with cycling in the UK by announcing a number of World Class cycling partnerships with The Tour of Britain, The Halfords Tour Series and World Champion Ed Clancy.
 
For the second successive year Honda is the official car partner for The Tour of Britain, the UK’s premier professional cycle race which takes place in September, attracting over a million spectators each year. The 50-strong fleet of support vehicles will be made up of Swindon-built Civics and CR-Vs as well as low emission Insight hybrids which will be used for routing, planning, marketing and during the actual cycling event itself.

To further extend its portfolio of cycling associations, Honda will also partner The Halfords Tour Series, a city centre racing series which takes place from 25th May to the 25th June, providing vehicle support to the race organisers.

Sarah Fowler, Partnerships and Community Relations Manager for Honda (UK) said: “These associations will provide a great opportunity for our network of dealers to engage with their local communities through a positive, family-orientated sport.”

The Tour of Britain’s Commercial Manager, Alastair Grant said: “Honda’s involvement in The Tour of Britain in 2009 was hugely positive for all concerned, with Honda dealerships and staff nationwide supporting the race with events and additional activation. We look forward to working alongside the Honda team to produce even more positive results in 2010.”

World-class riders including Ed Clancy will compete in The Tour of Britain which takes place around the UK this September.  Further details regarding the event will be announced shortly.

Cycling retailer Halfords has taken title sponsorship of city centre racing series, The Tour Series, organised by SweetSpot.  The Halfords Tour Series will take place from 25th May to the 24th June in 2010 across ten cities and will see ten top British professional teams battling it out to be crowned the best cycling team in the country.