Hollis Sponsorship Bulletin

Generate Sponsorship will provide sponsorship rights analysis and evaluation to racecourse operator Northern Racing Limited across the company’s property portfolio. Northern Racing Ltd is a group of 10 racecourses across the UK, including venues such as Chepstow, Uttoxeter and Fontwell Park, which provide a mixture of jump and flat racing across the UK.
Generate will be responsible for developing and implementing a strategy to attract sponsorship at all levels across the whole group of racecourses.

The Hollis Sponsorship Awards recognise not only the best sponsorships but also seek to recognise talented individuals.  The Barrie Gill Award, supported by the European Sponsorship Association, seeks out the up and coming talented and motivated young executives who are making a difference to the sponsorships they are working on, their companies and the professionalism of their sectors.  On the shortlist this year were Nick Marsden from the Royal Albert Hall, Jasmine Sall from agency Generate and Sarah Steel from Sheffield Football Club.  Of these three extremely talented individuals, Nick Marsden was deemed the winner and presented with champagne and a cheque from ESA’s vice chair and Sponsorship Consulting’s  Managing Director Pippa Collett.
To find out how to nominate your talented members of staff, please email rsarginson@wilmington.co.uk.

Thought you couldn’t sponsor BBC hit brands anymore? Well think again. This week sees sponsorship agency Generate start the search for a partner to link up with the live event version of BBC1’s Strictly Come Dancing - an arena tour which is being put on by Stage Entertainment.

The Live Arena Tour is scheduled for January and February 2010 - after the TV series. Stage Entertainment head of marketing Fiona Pearce said it gives partners the opportunity to align with a family entertainment superbrand: “It’s the first time any form of Strictly Come Dancing has been available and will therefore provide partners with an uncluttered platform to promote brands.”

There is a detailed sponsorship proposal for would-be partners to consider. In it, Stage says the six-leg tour is expected to reach a direct audience of 300,000. Millions more will also be reached via above-the-line marketing, PR and at the website www.strictlycomedancinglive.com. Benefits for sponsors could include an exclusive priority booking period for money can’t buy customer competitions,  branding opportunities at venues and a significant number of complimentary tickets for corporate hospitality clients.

Sponsorship consultancy Generate has been appointed by music and arts venue the Roundhouse as their retained agency. Initially, Generate will seek a partner for the venue’s creative studios programme for 11-25 year olds. 

Commenting, the Roundhouse’s director of development  Bernadette O’Sullivan said: “We’re delighted to be working with Generate and look forward to securing partners for the Roundhouse. We pride ourselves on our reputation as a destination for innovation, which is why we’ve been named as one of the top 5 cool arts brands for three years.”

Sponsorship agency Generate has been called in to find a raft of sponsors for a new event called Climate Week - which is due to take place next March 22nd-28th.  

The event, which is being organised by entrepreneur Kevin Steele, will attempt to address a range of issues relating to the environment. “Climate change is one of the most important issues of our time,” said Steele. “The change needed is huge, with an 80% cut in carbon emissions, yet the cost would be just 2% of global GDP. We are delighted to welcome Generate to our team as we aim to build Climate Week into the force that will create change.”

All told, Generate is seeking five sponsors - one main partner and four second tier partners. Generate Sponsorship managing partner Andy Muggleton said: “We are excited to be working alongside Kevin to secure partners for Climate Week. The event offers sponsors the opportunity to demonstrate their environmental credentials to the business world and mass consumer market, network with government and industry leaders and be seen as a leader of a national occasion focused on this pressing issue.”