Hollis Sponsorship Bulletin

Justin Pledger has joined Four Communications from BSkyB where he was responsible for creating and implementing Sky Arts’ award winning sponsorship strategy including support of the UK’s biggest public art event, Antony Gormley’s One and Other on the Forth Plinth in Trafalgar Square, and the development and implementation of its BAFTA nominated website.  Other projects included English National Opera, English National Ballet, the Hay Festival and National Trust.
In addition he brings with him over 13 years experience in media having worked in social and online marketing for Reuters, Associated Newspapers and EMAP developing cross media campaigns, and arts-side for English National Opera where he secured one of the UK’s largest arts sponsorships.
Four director Rachel Clarke said: “We are thrilled Justin has joined the team. His depth of experience developing and managing projects with big business and cultural leaders, together with his on-line and social media expertise build on our reputation for effective, creative and contemporary cultural sponsorship and arts-based communications.”

Synergy fought off great competition from highly-successful consultancies Capitalize, Four Sports, Arts & Sponsorship, MEC Access, Octagon and SBI to win the top prize Hollis Sponsorship Consultancy of the Year, a category – sponsored by Icon – which is designed to recognise the work that goes on behind-the-scenes of the great sponsorship campaigns.   Synergy has managed to buck the recession, delivering £1million in new business wins.  Now in its 25th year, Synergy’s success is evident in the breadth of its work and its success rate in holding on to existing clients.  As part of the Engine Group of companies, it has managed to retain its identity whilst also drawing on the expertise of sister groups in servicing clients.

The Synergy Sponsorship team celebrate Consultancy of the Year win.