Hollis Sponsorship Bulletin

Sports law firm Couchmans LLP was the legal firm begin the Aviva’s deal to become the title sponsorship of Aviva Premiership Rugby announced earlier this month.  This is the second major domestic title sponsorship deal that the firm has worked on this summer after representing The Football League in its title sponsorship agreement with npower.
Couchmans’ sponsorship partner Andy Korman, who worked alongside Hill & Knowlton and Aviv’s inhouse legal team, said: “This is a committed, wide-ranging dealt that gets to the very heart of top class rugby in this country.”

Couchmans LLP, specialist sports law firm, acted for The Football League in its three-year title sponsorship deal with energy provider npower. From season 2010/11, The League will be known as ‘the npower Football League’, with its 3 divisions titled ‘the npower Championship’, ‘npower League 1’ and ‘npower League 2’.

Andy Korman, the Partner at Couchmans handling the deal on behalf of The Football League said: “There is a very small number of deals of this size and complexity in sport in the UK each year and we are proud to have been chosen by The Football League to assist them with their anchor sponsorship.’

Nick Craig, The Football League Director of Legal Affairs, commented, “We chose Couchmans because we knew that their team had great experience of handling major sponsorship deals in football and other sports and we were delighted throughout with the way they dealt with matters on our behalf’.