RSS FeedNew Corporate Hospitality Guide Launched by ESA
An Introductory Guide to Corporate Hospitality has been produced by industry body, the European Sponsorship Association (ESA). Created as part of ESA’s remit of raising standards and sharing knowledge, the 17 page Guide will be seen as a benefit for newcomers to the industry, or for those wanting an overview of the benefits and principles of Corporate Hospitality.
Issues examined in the new Guide include objective setting, measurement and evaluation, as well as top tips and pitfalls, plus an overview of the historical development of corporate hospitality.
The Guide, which is available free of charge to ESA members, was developed in collaboration with ESA members with expertise in hospitality. Corporate hospitality specialists, Chris Bruton and Jim Bignal of The Cavendish Group were the key authors, whilst input was also received from industry experts, Justin Hopwood, (Mike Burton Hospitality), Amy Kemp (Kempster) and Peter Wilkinson (Peter Wilkinson Associates).
Non-members can purchase a copy of the Guide at a cost of €60 / £50.00 plus VAT. For further information about ESA’s Introductory Guide to Corporate Hospitality, contact the ESA Office on +44 (0)208 390 3311 or email enquiries@sponsorship.org.
