Hollis Sponsorship Bulletin

Frozen food brand Birds Eye is the new sponsor of ITV3’s peak time schedule in a new deal conceived and negotiated by Carat Sponsorship. 
ITV3 appeals to an older age-group demographic to which Birds Eye hopes to target some of its best-selling products that have an older age profile. The sponsorship, which will run for 12 months, will feature Birds Eye Simply Fish, Traditional Dinners and Pies.  ITV3’s peak time schedule features classic ITV shows such as Doc Martin and Lewis.
Sponsorship manager at ITV Kirsten Gillard said: “The audience synergy and the scope for longevity were key factors in the partnership.”