Hollis Sponsorship Bulletin

Financial services company Admiral is to become the principle partner of the Welsh Rugby Union (WRU) from the start of the 2010/11 rugby season. The partnership, brokered by Essentially, will see Admiral become the new WRU shirt sponsor in an initial three-year deal that will also see the Admiral logo on all secondary and training apparel.  Additional benefits range from in-stadia signage to tickets for matches and access to international players.
Charlotte Bennett, Marketing Director at Admiral commenting on the deal said: “This is the first time Admiral has entered into sport sponsorship, but as a proud Welsh company there is no one better for us to sponsor than the Welsh national team.  We look forward to a successful partnership with the WRU and the benefits we will see from our association with them.  And I’m sure our employees will be thrilled to see the Admiral logo on the new team kit.”
Mike Vandrau, Commercial Rights at Essentially, added: “This is fantastic news for Welsh Rugby.  Admiral remains a leader in the insurance sector and over the coming three years the WRU are looking to establish themselves as a leader on the rugby field; especially with the World Cup in 2011.  This is a hugely exciting opportunity for a partnership between two of the biggest brands in the UK, who share great synergy and similar goals for the foreseeable future.”