RSS FeedTHQ Leads Games Industry’s Sponsorship Surge
One bright spot amid the economic mayhem is growing activity by games companies in the sponsorship industry. A case in point is games publisher THQ which has sponsored a run of TV shows this year. The most recent is Stargate Universe - which satellite channel Sky One is now airing.
Under the terms of the THQ deal, the sponsorship will run until June 2010. In addition to Stargate Universe, it covers repeats of Stargate SG-1 and Stargate Atlantis. The aim of the deal is to support THQ game launches. Commenting, THQ marketing director Jon Rooke said the addition of a show like Stargate Universe “further bolsters our ability to engage and interact with an avid and receptive audience.”
The deal was brokered by Badge Media, while design agency Hatch is responsible for the sponsorship creative. Other games companies to have entered the sponsorship sector in recent times include Nintendo and Activision - which launched DJ Hero at the Notting Hill Carnival.
