Nationwide Confirms FA Non-Renewal
Nationwide Building Society will not be renewing their sponsorship of the England team. “I can confirm that Nationwide Building Society will not be renewing its England team sponsorship with The Football Association after the current agreement expires at the end of July 2010,” Nationwide’s head of sponsorship, Chris Hull told the Press Association.
“Nationwide has been involved with football sponsorship for over a decade and after a fruitful 11-year relationship with The Football Association, the organisation is currently re-focusing its marketing priorities.
“As the world’s largest building society, we will continue to invest in our unique brand position and build on our mutuality and customer credentials. We thank The FA and wish them and the England teams well in all future activities.”
An FA statement said: “The FA and Nationwide have enjoyed a long and fruitful relationship over the past last 11 years. We would like to publicly thank Nationwide for their unstinting support during this time and wish them well in the future.”












