Hollis Sponsorship Bulletin

Havas Sports & Entertainment is reorganising its UK business in a bid to raise its profile and expand its offer to clients. From July 1, the company will align sports marketing consultant Havas Sports more closely with brand entertainment specialist Cake. As a result, HS&E says it will be able to offer brands “a fully integrated approach”.

Between them, the companies in question can offer a wide range of specialised event-based services such as strategic consulting and planning, activation,  rights management and measurement. Commenting on the news, Havas Sports’ Keith Impey said, “It’s great news to have access to the complimentary skills offered by the Cake team. It obviously makes more sense to clients for us to be able to front experts in all event-based projects - not just in sports.”
Cake has built a strong reputation in PR, social media, experiential and content creation for a clients such as Motorola, Sainsbury’s and Carling. According to Cake’s Mike Mathieson: “This is a really exciting development for us, particularly as we head towards the 2012 Olympics.”

Both companies will retain their independence and clients but collaborate as the opportunity arises. HS&E president Lucien Boyer said: “We understand what brands are looking for and have a team of 90 in London with expertise in strategic consultancy, research and evaluation, activation, experiential, digital, social media, creative, events and PR.”