Hollis Sponsorship Bulletin

LEGO UK has extended its affiliation with VUE cinemas for the third consecutive year in a deal conceived and negotiated by Pearl & Dean and Carat Sponsorship.  Building on the success of previous years, the brand has renewed its sponsorship with Vue Kids AM between March 2010 and February 2011.
Negotiated by Joe Copeman of Pearl & Dean and Krane Jeffery of Carat Sponsorship, the LEGO UK sponsorship of 2010’s most anticipated family films includes on-screen activity, as well as a strong in-foyer presence with a ‘Chuck Standee’, quad posters and film listings leaflets. Vue’s website will also feature an online promotion on its homepage and an individual LEGO UK landing page.
LEGO UK remains the sole sponsor of Kids AM, screenings which take place at all VUE sites on weekends and half-term holiday mornings, showing recent family films for a discounted cost of 95p per child and adult.